More Than a Race
Why a memory company is backing an ultra-endurance cyclist
At Neumonda, we believe that sustainable success is built on more than technology, products, or performance. It is built on values.
That is why our partnership with endurance athlete Ignacio “Nacho” Pellejero goes far beyond sponsorship. His preparation for one of the world's toughest ultra-endurance challenges reflects the same principles that guide our group and our people every day: Focus, Resilience, and Appreciation.
Shared Values but Different Challenges
Whether you are crossing hundreds of miles in extreme conditions or building a global technology company, success rarely comes from talent alone.
It requires the ability to focus on what matters most, remain resilient when conditions become difficult, and appreciate the people who make the journey possible.
These values are deeply embedded in Neumonda's culture and leadership philosophy. Through this video series, Nacho reflects on how they have shaped his preparation, mindset, and determination.
In a video series, Nacho shares his personal perspective on these values, how they shape his journey, and why they matter when facing uncertainty, pressure, and ambitious goals.
#Focus
Focus Releases Energy
The greatest challenge is often not doing more. It is knowing where to concentrate your energy.
For Nacho, focus means committing to a goal despite distractions, uncertainty, and competing priorities. For Neumonda, focus means aligning our efforts behind a common purpose and concentrating on what creates lasting value.
In this video, Nacho shares how disciplined preparation, clear priorities, and consistency help turn ambitious goals into achievable milestones.
"Focus is about doing the right things with commitment and consistency."
#Resilience
The Ability to Keep Moving Forward
Every meaningful journey includes setbacks.
In endurance racing, unexpected obstacles are unavoidable. In business, market cycles, challenges, and uncertainty test organizations in much the same way.
Resilience is not simply enduring difficult circumstances. It is adapting, learning, and continuing to move forward with confidence and determination.
Hear Nacho's perspective on overcoming adversity, staying calm under pressure, and embracing the long-term nature of success.
"Resilience is about facing difficulty and growing stronger because of it."
#Appreciation
Success Is Never a Solo Achievement
Behind every major accomplishment stands a network of people who provide support, expertise, encouragement, and trust.
For Nacho, appreciation means recognizing the contributions of everyone involved in the journey. At Neumonda, it means valuing people, celebrating achievements, and acknowledging the impact each individual makes.
We tend to take this for granted, but listening to Nacho, we should share our gratitude more, celebrate teamwork, and recognize the importance of recognizing those who help us reach our goals.
"No one reaches the finish line alone."
Building Value Through Values
At Neumonda, our values are not posters on a wall. They are practical principles that influence how we work, collaborate, and grow.
Our partnership with Nacho highlights a simple truth: whether in business or endurance sport, lasting success is built on #focus, #resilience, and #appreciation.
We are proud to support Nacho on his journey and grateful to share the lessons his experience can teach us all.
Learn more about our collaboration with Nacho and the values that guide Neumonda every day.